User Experience

Website Design

It’s really not about pretty pictures. Design is about using visual elements with purpose…in terms of the web, we employ a deep understanding of both information and interaction design to create user-centric experiences. The design process follows extensive exploration of the target users and the desired actions to ensure that we meet the requirements of the users and also the client. Our team of designers work in a "competitive collaboration" beginning from the same creative brief and wireframes to ensure that we provide a breadth of ideas while grounded by the core visual and functional requirements.

View our website, Flash, ad banner, and email marketing design project samples 

Microsoft Office SharePoint Server 2007 User Interface Design

Microsoft Office SharePoint Server 2007 (MOSS) provides an excellent foundation for intranet, customer portals, and public websites featuring the ability to customize in both development and user interface. In conjunction with Northridge Systems Portal Implementation services, Northridge Interactive's expertise in developing a successful user experience ensures a higher rate of adoption and use while also meeting the visual requirements of your brand.

Information Architecture

Developing an intelligent online solution must always first begin with a deep understanding of the core goals of the organization. Once those are articulated, detailed and documented, we become user evangelists to ensure that their expectations are met in terms of how to flow through the experience to accomplish core tasks tied to those organizational goals. Creating a predictable and easy to understand structure is at the crux of user-centric solutions before any design or development takes place. 

User Testing

Sometimes, your gut is not enough. Paper prototypes, design mock-ups, and functional prototypes put in front of real end-users allows for true feedback and refinement before deploying a final solution. In the end, it will cost a lot more time and money to fix something after it is fully designed, developed, and deployed.