Developing an intelligent online solution must always first begin with a deep understanding of the core goals of the organization. Once those goals are articulated, detailed, and documented, we become user evangelists to ensure that their expectations are met in terms of how to flow through the experience to accomplish core tasks tied to those organizational goals. Creating a predictable and easy to understand structure is at the crux of user-centric solutions before any design or development takes place.

It’s really not about pretty pictures. Design is about using visual elements with purpose…in terms of the web, we employ a deep understanding of both information and interaction design to create user-centric experiences. The design process follows extensive exploration of the target users and the desired actions to ensure that we meet the requirements of the users and also the client. Our team of designers works in a "competitive collaboration" beginning from the same creative brief and wireframes to ensure that we provide a breadth of ideas while grounded by the core visual and functional requirements.

Content is still king. The need to publish timely and dynamic content is a standard requirement for most public websites. Using either Microsoft SharePoint Server as the core content management platform, or the Northridge proprietary Liquid Content™ framework for managing all of your public content from your website to your social media elements, Northridge Interactive can deploy a solution that allows your organization to quickly and efficiently manage content without the assistance of your IT department. Using standard Microsoft technologies of SharePoint, .NET, and SQL Server, our content management options are standards-based and highly scalable. We enable diverse types of web content to be fully managed with ease.

Combining our experience with developing engaging and highly functional user experiences with our ability to develop sophisticated technical solutions, Northridge designs, develops, and deploys sophisticated online commerce solutions with a true focus on the full customer experience. Our eCommerce solutions can be easily integrated with content management functionality utilizing either the Northridge proprietary Liquid Content™ framework or Microsoft SharePoint Server.

‘Build it and they will come’ is not the way to approach your web initiatives. A good search engine marketing approach leverages both pay-per-click and organic tactics and should bring highly targeted prospects to your website. Whether deploying a new site or enhancing an existing one, Northridge Interactive will partner with you to develop an appropriate mix of approaches from link building, leveraging social platforms such as Facebook and Twitter, and pay-per-click advertising. Our team stays up to date on the newest trends and techniques to ensure that we put your website in the right places to be found by qualified clients whether you are a B2B or B2C business.

Any or all of the above techniques must be measurable. In order to get the most out of your marketing dollars, it is vital to implement techniques and tools to allow for analysis of what efforts are producing a solid return on investment. Northridge Interactive can help to plan and implement solutions to not just analyze campaign initiatives but also map to detailed activities on a website itself. Having this unified view of customer activity and behavior influences both outreach efforts but also refinements to the core user experience of the site.

Northridge Interactive provides hosting for hundreds of customers including high-volume websites for multi-billion dollar firms. Our hosting solutions range from basic single-server platforms to highly robust multi-server database clusters with front-end web farms. Our hosting infrastructure leverages a fully redundant mesh of Cisco switching, routing, and security appliances to deliver the maximum throughput and uptime.