Just when everything changed, everything changed again. Just when companies and organizations were getting a handle on integrating their website and email communications into their overall communications strategy and calendar, web 2.0 exploded with new and vast channels of engagement. Marketing has always been – and will always be – about finding your audiences “where they are” – whether it’s reading a magazine, listening to a particular radio station, or browsing a website. But now the litany of “where” is much broader with social networks in play. Customers and constituents are getting increasingly used to custom content on the topics which interest them most.
But HOW? How does an organization keep up with all these channels and take content across various mediums from email to web and out to social networks? How is this accomplished without recreating the wheel each time and inventing yet more work for an already overtaxed team? Northridge has the knowledge and experience to help address these challenges.
As an expert in the viral marketing arena, Northridge engages with clients in strategic and creative approaches to viral marketing in order to accomplish specific goals and ensure the highest return on investment. Northridge starts by asking the question: what are your metrics for success? Is the primary goal to increase brand exposure or gather new email names? Is the primary goal to purchase a product or make a donation? Is the primary goal to request more information or sign up for future communications? Regardless of the ultimate goal one thing is certain – we want as many people as possible to both see the viral campaign and to then customize and share it with others.
For viral campaign analysis and management, Northridge leverages the LIQUID Digital Marketing Platform™ which not only delivers the custom content but also provides in-depth web analytics including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics. Built on Microsoft .NET technology, the core of LIQUID allows for easy, user-friendly content management of website(s), and the sharing of content out to those places where audiences live, such as Facebook, Twitter, and email. This shared content can be viral in nature, such as viral videos, viral games, or other viral widgets. These viral elements put your users in the limelight and engage them in a way that sparks viral list growth to reach even more like-minded individuals within your target audiences.
If you would like to learn more about viral marketing and the value that Northridge Interactive can bring to your organization, please contact our sales team at sales@northridgeinteractive.com for more information.