Interactive Marketing

Email Programs

With the realities of information overload, it is vital to utilize email to further cultivate relationships by developing a high-value program. We have planned and designed highly targeted, award-winning newsletters and promotional approaches that demand attention and help further bond customers to our client’s brand.

Search Engine

A good search engine marketing approach leverages both pay-per-click and organic tactics that can bring highly targeted prospects to your website. Our team stays up to date on all the newest trends and techniques to ensure we put your website in the right places to be found by qualified customers.

Rich Media and Interactives

Sometimes a simple website isn’t enough. Utilizing more engaging tools such as Flash and other rich media, Northridge can develop interactive experiences to accomplish your business goals. These highly interactive techniques can be used for training, promotions, and presentations to engage core audiences and be deployed online, via CD-Rom, kiosks, and more.

Ad Banner

Combining stunning creative with targeted media buys, ad banners can be an integral part of an acquisition approach. Our experiences testing and refining banner campaigns allows us to utilize this knowledge across our client base to ensure that we are developing approaches that can truly rise above the clutter and grab prospects attention.

Viral

Leveraging your core audience to help expose others to your brand is one of the newest and hottest trends. It is not just buzz, there are tested and measurable ways viral campaigns have been employed to educate and motivate new prospects.

Analytics & Reporting

Any or all of the above techniques must be measurable. In order to get the most out of your marketing dollars, it is vital to implement techniques and tools to allow for analysis of what efforts are producing a solid return on investment (ROI). Northridge can help to plan and implement solutions to not just analyze campaign initiatives but also map to detailed activities on a website itself. Having this unified view of customer activity and behavior influences both outreach efforts but also refinements to the core user experience of the site.