Lowe's Case Study
Public Website
Lowe's
Retail
Company Overview
With fiscal year 2008 sales of $48.2 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,675 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world.
Business Challenge
The client for this NASCAR racing team website turned to Northridge Interactive to replace its existing, informative web presence with a vibrant, interactive design. Moreover, the client was seeking functionality to allow for increased brand integration and cross promotion of the NASCAR racing team and home improvement products.
Solution Approach
Northridge Interactive provided the home improvement retailer with end-to-end web development and design services. Visitors to the client’s NASCAR racing team website are welcomed utilizing vivid racing imagery within Northridge Interactive’s award-winning Adobe Flash messaging design. The intuitive information architecture guides visitors through a variety of relevant racing and fan facts, with select content areas reflecting the integration of home improvement and racing. Allowing fans to bring home the full NASCAR racing experience, the site also features integrated ecommerce functionality. Relying on a Microsoft SQL Server platform, the client’s new site allows registered users login-access to a protected premium content area, serving a custom team video player and access to the latest issue of the racing team’s magazine.
Results Delivered
The new website has dramatically increased user registration and participation. The website has more dynamic and fresh content as a result of the ability for non-technical users to make updates from the track, and performs better from an organic search engine perspective. The website also provides for extensive client brand and partner brand integration combined with cross promotion of the NASCAR racing team and related home improvement products.
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