Atlanta, GA -- Northridge Interactive proudly announces the launch of a newly redesigned website for AFTCO, found at www.aftco.net. The website is one piece of an overall rebranding initiative led by Northridge which includes new logo and supporting marketing collateral.
AFTCO, the oldest and largest dental practice transition consulting firm in the United States, approached Northridge seeking to more accurately communicate its industry leading prowess through a refreshed presence in the marketplace. Northridge worked with AFTCO to assess its near-term and long-term business goals and recommended a complete rebranding initiative. The rebranding initiative began with a new AFTCO logo design, which was followed by new AFTCO marketing collateral including tradeshow graphics and print advertisements. A core component of the rebranding initiative was a complete redesign of the AFTCO public website leveraging the newly designed logo and marketing components, and serving both as a marketing showpiece and a clearinghouse of information for dental practice buyers and sellers.
Northridge designed the new AFTCO website with a focus on ease-of-use to suit the broad market AFTCO supports. The website features an intuitive information architecture accessed via prominent navigation components. From a technical perspective, Northridge developed the site on a Microsoft .NET and SQL Server platform allowing users the ability to research and filter specific dental practice transition opportunities.
“AFTCO turned to Northridge understanding the need to improve its marketing presence to reflect its industry leadership,” commented Megan Lewis, Senior Project Manager with Northridge. “It was a pleasure to work with the AFTCO team throughout the entire rebranding effort. Guiding our clients through the somewhat daunting, multi-step rebranding effort from logo redesign to website launch is certainly familiar territory for Northridge. The AFTCO go-to-market refresh features best-of-breed Northridge creative concepts leveraging a vibrant color palette, cohesive branding elements, and intuitive information design, resulting in an impressive rejuvenation for the overall AFTCO presence across all marketing media.”
About AFTCO
AFTCO (www.aftco.net) is the oldest and largest dental practice transition consulting firm in the United States. AFTCO assists dentists with associateships and/or purchasing a dental practice, to selling a dental practice and making plans for retirement. We are much more than a dental practice broker, we are there to serve you through all stages of your dental career. AFTCO has the largest selection of dental practice opportunities nationwide and over 150 programs customized to meet your needs.
About Northridge Interactive
Northridge Interactive (NRi) drives client Growth, Innovation and Efficiency through Next Generation Internet Applications. Blending a unique mix of business consulting, marketing, design, and technology, Northridge develops actionable strategies and solutions that improve client performance and strengthen competitive advantage.
Northridge provides Business Application, Public Website, and Rich Internet Application solutions to clients ranging from well-established firms to Global 2000 companies including industry leaders such as Lowe’s, Georgia Pacific, Time Warner Cable, Microsoft, Holder Construction, CARE, JAS Worldwide, Printpack, MailSouth, and Spa Sydell.
Northridge has deep expertise in the areas of application development, information architecture, interface design, search engine marketing, analytics, and reporting. Northridge is a Microsoft Gold Certified Partner that leverages industry-leading Microsoft technologies including the Microsoft.NET Framework, Silverlight, SQL Server, SharePoint, and Windows Server.
Northridge Interactive is a division of Northridge.
For more information regarding this press release, you may contact Monica Yano via email at myano@northridgeinteractive.com.