Atlanta, GA -- Northridge Interactive is proud to announce the recent launch of a
viral video solution and campaign for Lowe’s Racing, found at
www.lowesracing.com/superfan.aspx. This viral video campaign is another in the growing library of award-winning rich internet applications and
viral solutions that Northridge has developed in collaboration with its clients.
Northridge worked with the Lowe’s Racing marketing team to design and develop the recent viral video solution and campaign, wherein a user enters the name and email address of a friend who then receives an email with a link to a mock news video with their name featured throughout the video as a fan who has been “banned from auto racing.” The viral video also features four-time NASCAR Sprint Cup Champion and Lowe’s Racing’s own Jimmie Johnson, Fox’s own Mike Joy, Jimmie Johnson’s crew chief Chad Knaus, and a group of Jimmie Johnson fan club members all “banishing” the recipient of the mock news video from auto racing due to a fictional “Fan Abuse Policy.” Upon video conclusion, viewers are provided with the opportunity to forward the viral video to additional friends thus encouraging the viral brand reach. The viral video has already proven “viral” success, tracking tens of thousands of views upon launch.
“We are pleased to launch this viral video for the Lowe’s Racing team,” commented Dave Kellogg, Senior Project Manager at Northridge. “Our rich internet and viral applications are providing our clients with industry-leading marketing solutions that drive additional brand exposure and audience penetration within their markets. We are pleased with the successful results of this innovative campaign for Lowe’s Racing, and to future engagements with the Lowe’s team.”
Northridge designed and hosts the Lowe’s Racing Super Fan website leveraging the LIQUID Digital Marketing Platform™ for content delivery and analytics. The individual videos themselves are hosted leveraging Amazon S3 storage and the Amazon CloudFront web service for content delivery. Northridge leveraged Adobe Flash custom font and motion treatments for the video personalization.
The website and video campaign are the latest in a series of interactive marketing and brand recognition projects resulting from the Northridge and Lowe’s Racing partnership, including the Lowe’s Racing public website (www.lowesracing.com) and the Jimmie Johnson Foundation website (www.jimmiejohnsonfoundation.org).
About Northridge Interactive
Northridge Interactive (NRi) drives client Growth, Innovation and Efficiency through Next Generation Internet Applications. Blending a unique mix of business consulting, marketing, design, and technology, Northridge develops actionable strategies and solutions that improve client performance and strengthen competitive advantage.
Northridge provides Business Application, Public Website, and Rich Internet Application solutions to clients ranging from well-established firms to Global 2000 companies including industry leaders such as Lowe’s, Georgia Pacific, Time Warner Cable, Microsoft, Holder Construction, CARE, JAS Worldwide, Printpack, MailSouth, and Spa Sydell.
Northridge has deep expertise in the areas of application development, information architecture, interface design, search engine marketing, analytics, and reporting. Northridge is a Microsoft Gold Certified Partner that leverages industry-leading Microsoft technologies including the Microsoft.NET Framework, Silverlight, SQL Server, SharePoint, and Windows Server.
Northridge Interactive is a division of Northridge.
For more information regarding this press release, you may contact Monica Yano via email at myano@northridgeinteractive.com.