Atlanta, GA -- Northridge proudly announces the launch of the new website for industry leading IN Compass Health at www.incompasshealth.com.
IN Compass Health, pioneers and leaders in the hospitalist industry, teamed with Northridge to build and launch a renewed IN Compass Health brand and website. IN Compass Health ‘s new website provides improved messaging and services to physicians, showcasing available career opportunities, and to prospective clients, detailing program benefits and additional services offered. The new IN Compass Health website also provides robust content management functionality, allowing internal marketing personnel to update website content without the need to involve outside resources or IT staff. The new IN Compass Health website now serves as a credible career opportunity resource for physicians, driving doctors seeking local employment opportunities to the IN Compass Health site.
Northridge designed and developed the new IN Compass Health website leveraging the LIQUID Digital Marketing Platform (LIQUID). The LIQUID Platform, which is built on the Microsoft .NET framework, provides IN Compass Health with custom branding and front-end visual appeal, layered over a robust content management and digital marketing platform. IN Compass Health marketing and other non-technical personnel have the ability to add, modify, and update content and image areas of the website including Customer Testimonials, News , Job Postings (including RSS feed registration), Leadership and Management Teams. These content management activities are passed through the LIQUID publishing workflow for added security and approvals.
Driving visitors to the new IN Compass Health website, the Northridge Search Marketing team implemented search engine optimization (SEO) best practices throughout the site, specifically leveraging strategic localization SEO tactics at the individual job listing page level to capture physicians seeking local hospitalist opportunities. To understand visitor activity on the new website, IN Compass Health utilizes the LIQUID Platform web analytics including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics.
Northridge and IN Compass Health continue to partner on the overall IN Compass Health branding campaign. The color palette and branding elements used in the design of the IN Compass Health website are being leveraged to create cohesive marketing collateral, tradeshow display, and print advertisements.
“We are extremely proud of the new IN Compass Health web solution and our client and customer response has been very positive,” commented Curtis Eade, Chief Financial Officer with IN Compass Health. “As in many industries, the ability to attract, capture and inform the desired audiences while keeping their web experience intuitive and seamless is paramount. We turned to Northridge with the goal of renewing our web presence with a true focus on our target audiences. In accomplishing these goals, our new website has increased our brand exposure and marketing and sales reach. Northridge has been a highly collaborative and innovative partner throughout this process and we look forward to working with Northridge on our future initiatives.”
“Northridge is excited to launch the new website for IN Compass Health,” commented Sean Madden, Senior Project Manager at Northridge. “The new website significantly improves IN Compass Health’s ability to attract and capture clients and end-customers. We look forward to partnering with IN Compass Health as we continue to build the brand through cohesive marketing elements.”
About IN Compass Health
IN Compass Health (ICH) is a leader in providing inpatient hospitalist services. Our physicians manage the care of hospitalized patients in coordination with primary care physicians, specialists and other healthcare providers and work with the hospital to improve quality, satisfaction and outcomes. The Company provides care to over 1,000 patients each day in over 30 programs throughout the US. For more information visit http://www.incompasshealth.com
About Northridge Interactive
Northridge Interactive (NRi) drives client Growth, Innovation and Efficiency through Next Generation Internet Applications. Blending a unique mix of business consulting, marketing, design, and technology, Northridge develops actionable strategies and solutions that improve client performance and strengthen competitive advantage.
Northridge provides Business Application, Public Website, and Rich Internet Application solutions to clients ranging from well-established firms to Global 2000 companies including industry leaders such as Lowe’s, Georgia Pacific, Time Warner Cable, Microsoft, Holder Construction, CARE, JAS Worldwide, Printpack, MailSouth, and Spa Sydell.
Northridge has deep expertise in the areas of application development, information architecture, interface design, search engine marketing, analytics, and reporting. Northridge is a Microsoft Gold Certified Partner that leverages industry-leading Microsoft technologies including the Microsoft.NET Framework, Silverlight, SQL Server, SharePoint, and Windows Server.
Northridge Interactive is a division of Northridge.
For more information regarding this press release, you may contact Monica Yano via email at myano@northridgeinteractive.com.