Northridge Interactive, a Microsoft Gold Certified Partner in Atlanta, is proud to announce the recent launch of a new CNNBC viral video which features MomsRising.org just in time for Mother’s Day. To experience the viral video site for yourself and to send to a favorite Mom, go to http://news.cnnbcvideo.com.
Northridge worked with MomsRising.org to develop the functionality wherein a user enters the name and email address of a favorite Mom who then receives a link to a news video with their name prominently featured and celebrated as having been named ‘Mother of the Year 2009.’ The video features celebrities, leading politicians, Moms, and even babies celebrating the recipient’s new award status. Northridge integrated the Mom of the Year video with Adobe Flash, including custom font and motion treatments for the Mother’s name throughout the video. For added entertainment throughout the customized viral video, MomsRising.org added entertaining and educational “motherhood facts” in the scrolling text bar under the newscast. Upon conclusion of the video, viewers have the opportunity to forward to other Moms in their address book to share the Mom of the Year award.
“We are so excited to launch the second CNNBC viral video in partnership with MomsRising.org and MoveOn Civic Action,” commented Dottie Hodges, Nonprofit Client Practice Director with Northridge. “We’re excited to see MomsRising.org connecting with their audiences using this innovative viral technology, and are eager to see the results of the campaign.”
Northridge’s nonprofit practice works with clients who represent a variety of ideologies and focus on issues across the political spectrum, on both sides of the aisle. Clients in this practice range from national to local nonprofits. Nonprofit clients include CARE, Goodwill Industries, Mission to the World, Natural Resources Defense Council, the Smithsonian Institution, Southern Poverty Law Center, and Trout Unlimited.
About MomsRising.org
MomsRising is working to bring together millions of people who share a common concern about the need to build a more family-friendly America. Started in May of 2006, MomsRising has gained over 150,000 citizen members and is rapidly growing. More than 85 national and state organizations have signed on to be aligned with MomsRising. MomsRising offers easy entry into citizen advocacy and is bringing the power of online organizing to motherhood and family issues.
About Northridge Interactive
Northridge Interactive (NRi) drives client Growth, Innovation and Efficiency through Next Generation Internet Applications. Blending a unique mix of business consulting, marketing, design, and technology, Northridge develops actionable strategies and solutions that improve client performance and strengthen competitive advantage.
Northridge provides Business Application, Public Website, and Rich Internet Application solutions to clients ranging from well-established firms to Global 2000 companies including industry leaders such as Lowe’s, Georgia Pacific, Time Warner Cable, Microsoft, Holder Construction, CARE, JAS Worldwide, Printpack, MailSouth, and Spa Sydell.
Northridge has deep expertise in the areas of application development, information architecture, interface design, search engine marketing, analytics, and reporting. Northridge is a Microsoft Gold Certified Partner that leverages industry-leading Microsoft technologies including the Microsoft.NET Framework, Silverlight, SQL Server, SharePoint, and Windows Server.
Northridge Interactive is a division of Northridge.
For more information regarding this press release, you may contact Monica Yano via email at myano@northridgeinteractive.com.