Atlanta, GA & Los Angeles, CA -- Northridge, developers of some of the most effective viral marketing solutions in the marketplace, proudly announces its partnership with CMI, extending the CMI’s award-winning radio industry leadership in advertising and brand marketing to the digital viral marketing arena.

Headquartered in Los Angeles, CMI provides radio industry clients with video marketing and branding expertise via television campaigns. CMI’s international and domestic clients, including Clear Channel and CBS Radio, have benefitted from CMI’s expertise and creativity for over 25 years. As the economic climate continues to force industries to show measurable return on investment for marketing initiatives, the radio industry is no exception. Today’s radio executives are seeking creative ways to stretch marketing and advertising budgets while still reaching target audiences and providing measurable results. CMI has the unique ability to write and produce unforgettable television ads which are easily adapted to online marketing campaigns. Enter Northridge.

Northridge has developed technology in the form of interactive, customizable video campaigns wherein a user enters her name and often provides additional information or content which is then populated throughout a short customized video as if it was created just for the user. The customized viral videos conclude with the opportunity to forward the video to a friend, thus encouraging viral brand reach. 

Responsible for some of the most effective interactive video marketing campaigns on the market, including the 2008 US Presidential Election interactive campaign and the2009 Mother of the Year Award video campaign, Northridge viral video campaigns utilize the LIQUID Digital Marketing Platform (LIQUID). The LIQUID Platform enables the video customization using Adobe Flash font and motion treatments, provides content management capability, and provides in-depth campaign analytics including hits, unique views, organization and geo-location information, duration of visit and trend analysis across key metrics. LIQUID serves as a customizable campaign platform that Northridge configures for each client, reducing costs for future viral videos or other interactive marketing initiatives.

Northridge, developers of best-in-class websites, viral marketing solutions, and social media campaigns, engages with clients in creative strategic and technical approaches to interactive marketing. Its mission is to accomplish specific marketing goals and ensure the highest return on investment.The Northridge CMI Partnership provides CMI clients with best of breed solutions, combining CMI’s proven industry creative and video production expertise with the Northridge technical implementation, monitoring and management. The combined offering is a cost effective addition or alternative to CMI’s existing advertising campaign options. 

“We are excited about our partnership with Northridge,” commented Bob Benderson, CMI President. “This partnership extends new marketing opportunities to our clients, providing a new medium and affording a broader reach than our traditional campaigns alone.”

“Northridge has enthusiastically partnered with CMI to expose our successful viral marketing solutions to a new and exciting industry,” commented Walter Rowland, EVP at Northridge. “We are looking forward to taking some of CMI’s visionary work and creativity and applying it to the viral marketing landscape.”

About CMI
Founded a quarter century ago, Celestial Mechanix, Inc. (CMI) has been like the cavalry for radio stations, coming to the rescue of anyone in the industry, bringing proven national quality commercials at localized prices to those with the vision and ambition to use them. No one understands radio better than CMI.  With a proven track record, CMI is the global leader in radio-branding. Whether seeking ground-up marketing research, strategic development and tailor-made advertising, or for those that simply want to choose from the vast menu of syndicated campaigns, CMI brings national impact to local market-focused efforts. And CMI can deliver it well within a local station’s budget. For more information visit, http://www.cmifilms.com