Northridge Interactive, a Microsoft Gold Certified Partner in Atlanta, proudly announces its receipt of the “Most Effective Online Brand Experience Through Social Media” award from the Atlanta Interactive Marketing Association (AiMA) for its work on the viral CNNBC 2008 election online video campaign, website, and Facebook application in partnership with MoveOn Political Action. To view the winning campaign, visit www.cnnbcvideo.com.
Northridge’s CNNBC Social Media entry features viral functionality wherein a user enters the name and email address of a friend, who then receives a link to a personalized news video. The viral video has been viewed more than 21 million times and was recently lauded by TIME Magazine as one of the Top 10 Viral Videos of 2008 while also being honored with a Silver ADDY Award.
The 2009 AiMA Awards recognize Atlanta-based companies and individuals who demonstrated thought leadership, superior execution, and innovation in the field of interactive marketing in 2008. The AiMA has established these awards to recognize Atlanta-based leaders in the field of interactive marketing. The objective is to encourage creative, innovative, and measurable interactive marketing programs by share industry best practices with others in the local business community. In doing so, the AiMA hopes to improve the collective knowledge and success of the city’s interactive marketing practitioners. To learn more about the awards, visit www.AiMAAwards.com.
“Northridge is honored to be recognized with this AiMA Award for our work with MoveOn on the CNNBC video,” commented Dottie Hodges, Nonprofit Client Practice Director. “The quantifiable results and success of this campaign truly speak to the spirit of this award for ‘Most Effective Online Brand Experience Through Social Media’. Our team was fortunate to work with an innovative and bold client, and this recognition is a huge win for the entire team.”
About Northridge Interactive
Northridge Interactive (NRi) drives client Growth, Innovation and Efficiency through Next Generation Internet Applications. Blending a unique mix of business consulting, marketing, design, and technology, Northridge develops actionable strategies and solutions that improve client performance and strengthen competitive advantage.
Northridge provides Business Application, Public Website, and Rich Internet Application solutions to clients ranging from well-established firms to Global 2000 companies including industry leaders such as Lowe’s, Georgia Pacific, Time Warner Cable, Microsoft, Holder Construction, CARE, JAS Worldwide, Printpack, MailSouth, and Spa Sydell.
Northridge has deep expertise in the areas of application development, information architecture, interface design, search engine marketing, analytics, and reporting. Northridge is a Microsoft Gold Certified Partner that leverages industry-leading Microsoft technologies including the Microsoft.NET Framework, Silverlight, SQL Server, SharePoint, and Windows Server.
Northridge Interactive is a division of Northridge.
For more information regarding this press release, you may contact Monica Yano via email at myano@northridgeinteractive.com.