Atlanta, GA -- Northridge is proud to announce the launch of the new website for Charter Builders, a Balfour Beatty company, at www.charterbuilders.com.

Charter Builders, a leading General Contracting, Construction Management, and Design-Build firm in South Central United States, selected Northridge to redesign and develop a visually appealing, highly functional website professionally showcasing its depth of services and talent. Among the driving goals behind this redesign, Charter sought to upgrade the website’s behind-the-scenes technology to alleviate reliance on its internal IT, allowing for more control and management of site content by internal staff.

In support of these goals, Northridge redesigned and developed the new Charter website, “Shaping Structures That Shape Lives!” leveraging the LIQUID Digital Marketing Platform (LIQUID). The LIQUID Platform, which is built on the Microsoft .NET framework, provided Charter with all of the custom branding and front-end visual appeal it required, layered over a robust platform that exceeded Charter’s project technology goals. The Charter Builders website utilizes the LIQUID Platform for web content management functionality, enabling non-technical personnel with the ability to add, modify, and update content and image areas of the website including the Project Portfolio, Customer Testimonials, News (including RSS Feed), Careers, and Executive Team. These content management activities are passed through the LIQUID publishing workflow for added security and approvals. To better understand visitor activity on the new website, Charter utilizes the LIQUID Platform web analytics including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics.

“We are thrilled to launch the new website for Charter Builders,” commented Megan Lewis, Senior Project Manager at Northridge. “Working with the Charter team, the project resulted in a website that better reflects Charter’s award-winning project portfolio. The Charter team is now able to keep their web presence dynamic and current at all times, while reviewing web analytics for site visitor insight and action. We enjoyed working together with the Charter Builders team, and we look forward to continuing to foster the relationship with future enhancements and engagements.”

About Charter Builders
Founded in 1971, Charter Builders, Ltd. has twice been named the AIA Dallas’ Contractor of the Year and is a 2009 National Construction Safety Excellence Award winner in the 100,000-500,000 man-hours category from the Associated General Contractors of America (AGC).

Charter’s management team has been in place since 1993 and the company is staffed with talented individuals committed to earning the customer’s trust and exceeding their expectations. We specialize in CM-at-Risk, Design-Build and General Contracting for public and private owners, with a primary emphasis on educational facilities.

With a dedicated staff of LEED Accredited professionals and Building Information Modeling (BIM) personnel, Charter continues to deliver service innovations to our clients. 

In over three decades Charter Builders has completed more than 500 projects ranging in size from $5 million in excess of $130 million.

For more information visit http://www.charterbuilders.com