Join Northridge’s Dottie Hodges and Eric Werner at the upcoming Nonprofit Technology Network (NTEN) Nonprofit Technology Converence (NTC) this April 8-10, 2010  here in Atlanta!   We’ve helped develop two great sessions on the conference agenda, and would love to see you there.  We’re also going to be onsite for the whole conference so if you’d like to set up a time to chat, drop us an email. Here’s a quick glimpse into our sessions: Architecting Your Site For Search Engine Performance: And ...

The world of analytics continues to evolve from basic traffic stats to more behavioral indicators. Well, enter the newest of analytics...Sentiment Analysis. With all of the user-participation online with ratings, comments, and so on, there is a wealth of "feelings" about brands and products online.  Some companies have begun to analyze this data to get a sense of how people feel about a movie, a product, or a company. While there is still some limitations about how the technology tr ...

When organizations adopt the Microsoft SharePoint platform, there are often at least a few people in the group who are very excited about the prospect of using the SharePoint wiki feature. They have used Wikipedia, seen what an incredible resource it has become, and they have decided that they love the idea of a harnessing the same "crowdsourcing" forces to capture knowledge within their organizations.   We think this is great, and these people are right to be excited about the po ...

Yes, I own Thriller and Off the Wall (on vinyl!), but this is not about the work of Michael. The impact of his death on the Internet was pretty remarkable. Twitter, music sites, AOL's Instant Messenger, Facebook...you name it, they got rocked by the King of Pop's death. Twitter alone saw a peak of 5k Jackson-related messages per minute! Akamai's Net Usage Index reported traffic to leading news sites in North America was 20% above average.     See more of the details on the LA Times Website ...

Digg is looking to take its approach currently used for stories to how it displays ads. Users will be able to vote ads up and down just as it does stories.    AdAge talked with Digg founder Kevin Rose about how he sees acceptance of commercial content from the fickle Digg users. Other Web 2.0 sites have tried and failed when trying to bring explicit advertising to its sandbox. Will be interesting to see if Digg can succeed, but here is some of the back and forth:   Ad Age: So, what m ...

As the Twitter hype continues…One of the stars of Twitter Ashton Kutcher is threatening to stop posting if Twitter moves forward on its plans for a TV show. I suppose that I understand where he is coming from since the people behind the show have stated that at the core it would “put ordinary people on the trails of celebrities”.  http://www.guardian.co.uk/technology/2009/may/27/ashton-kutcher-twitter-quit-threat Back in January, there was a series of articles putting its valuation at $250 ...

Recent rumblings have Facebook being offered a $200 million investment from a Russian investor and is now valued at $10 billion. Not sure what else to say on this one! http://online.wsj.com/article/SB124303553603348803.html ...

Just in time for Mother’s Day, there is another special news bulletin from CNNBC naming the Mother of the Year…it could be yours! http://news.cnnbcvideo.com. MoveOn.org with MomsRising.org leveraged the customizable video engine again with some entertaining results. ...

Northridge edged out some heavy hitters to take home “Most Effective Online Brand Experience Through Social Media” from the Atlanta Interactive Marketing Association for our MoveOn.org CNNBC customizable election video. We had previously been awarded a Silver Addy from the Atlanta Ad Club for this work as well.  It is amazing how much people just like to see their names in the action! See what I mean: http://www.cnnbcvideo.com ...

Here at Northridge, we are a Microsoft Gold Certified Partner. As such, we are often early on exploring the various products and have been early adopters of SharePoint 2007.  Historically, SharePoint has been a strong collaboration tool used heavily for corporate intranets, but with the new version it has become much more of a community building tool with robust content management features added. As we work with companies, it is interesting to get a glimpse into how some are heavily divided a ...