Digg is looking to take its approach currently used for stories to how it displays ads. Users will be able to vote ads up and down just as it does stories.
AdAge talked with Digg founder Kevin Rose about how he sees acceptance of commercial content from the fickle Digg users. Other Web 2.0 sites have tried and failed when trying to bring explicit advertising to its sandbox. Will be interesting to see if Digg can succeed, but here is some of the back and forth:
Ad Age: So, what makes you think Digg-ers want to vote on ads?
Kevin Rose: People are already doing this on Digg with all kinds of commercial content. There are tons of examples, like the recent Intel "Rock Stars" TV ad that got more than 1,500 Diggs. I think our audience is OK with the idea of advertising when it's relevant or useful or interesting. So it's happening already, but our goal is to give the Digg community a degree of control over the advertising they like and don't like. It's a logical progression for a community like ours and we think it represents a form of advertising that is a little more in sync with what people are coming to Digg to do anyway.
Read the full Q&A on AdAge