Whenever I begin to dig into a new client’s analytics, I often start with the Bounce Rate.  This is the percentage of single-page visits to your site.  If you are spending a lot of money on pay-per-click or other methods and you have a high Bounce Rate, you need to often ask yourself these three questions: Are the people I am driving to my side truly qualified prospects? Are the pages that I am driving users to optimized in terms of layout, message, etc? Is the ad content consistent with ...