Any project whether building a new website or planning a campaign starts with a basic question. We can talk about goals and audiences, but simply put, What is Success? How will the organization, key stakeholders, etc measure the success of an initiative. The idea of ROI (Return On Investment) is thrown about and is vital to be able to quantify. But before you should even dig into that, you should be able to simply answer the success question. Once that is determined, you can start down the pa ...