Northridge Interactive Expands Team Naming Michael Carey Vice President of Digital Strategy

Northridge Interactive  recently announced the appointment of Michael Carey as Vice President of Digital Strategy.  A digital media pioneer, Carey will play a key role in Northridge Interactive’s ongoing growth, including the development and management of strategic client partnerships.

Carey is an accomplished and innovative strategic marketing, business development, and communications executive with a successful track record of developing and managing major websites, partnerships, and integrated branding and marketing programs.  He has been integral in the creation, management, and marketing of numerous interactive products and services for several premier brands such as Weather.com and The Travel Channel.  

“I’m very pleased to join the Northridge Interactive team," said Michael Carey.  "The combination of online marketing expertise and creative design resources of Northridge Interactive coupled with the strong project management and technical development expertise of Northridge Systems gives this company a unique set of capabilities to help clients meet and achieve their business goals.”

Prior to joining the Northridge team, Carey was Vice President of Integrated Marketing for HowStuffWorks.com, where he led all marketing initiatives.  He has served as VP of Marketing & Business Development for Pathfire, a leading supplier of digital content distribution and led new media groups for The Weather Channel and The Travel Channel.

Carey is also very active in the interactive community, having served as Chairman of the Advisory Board of the Association for Interactive Media (a subsidiary of the Direct Marketing Association) and is a frequent guest speaker at industry events, including Digital Hollywood, Forrester Research Forums, Information Industry Association and others. 

“We continue to be focused at building a team of talented online marketing, web design, and technology experts, “ said Stephen Love, Northridge Interactive Group President.  “Michael’s experience building digital brands will continue to enhance how we apply these tactical skills to our client’s real business needs.”

In addition to Carey, Northridge Interactive also recently added two new interactive designers to their award-winning design team, Michael White and Mary McCutchen. 

About Northridge Interactive
Northridge Interactive (www.northridgeinteractive.com) is the interactive marketing and design division of Northridge Systems. Headquartered in Atlanta, Georgia, Northridge Interactive provides an array of services including interactive strategy consulting, branding, web design, Microsoft Office SharePoint Server (MOSS) user interface design, e-newsletter design, Flash and Silverlight interactive applications, and search engine marketing (organic optimization and pay-per-click).

About Northridge Systems
Northridge Systems, Inc. (www.northridge.com) is a privately held professional services firm focused on delivering high-caliber technology consulting and managed services on the Microsoft platform. Founded in 1999, Northridge Systems is a Microsoft Gold Certified Partner and one of the leading Microsoft partners in the Southeast. The company delivers value-added services in the areas of Business Intelligence (BI), Corporate Portals, Custom Development, and IT Infrastructure. Northridge Systems is headquartered in Atlanta, Georgia and provides services to clients throughout the United States.

Northridge Systems’ clients range from well-established firms to Global 2000 companies and include industry-leaders such as Acuity Brands, Atlanta Gas Light, CARE, Carter Real Estate, Cousins Properties, FootSmart, Georgia Pacific, Gold Kist, Harry Norman Realtors, Johnson Industries, Naturally Fresh, Newell Rubbermaid, ReMax, The Athlete's Foot, Time Warner Cable, TitleMax, Trout Unlimited, SCANA Energy, Smithsonian Institution, and W.C. Bradley.

In assisting clients to reach their business goals, Northridge Systems leverages leading-edge Microsoft technologies including Microsoft Office PerformancePoint Server, Microsoft Office SharePoint Server (MOSS), SQL Server, Microsoft .NET Framework, Windows Server, Windows Presentation Foundation (WPF), Windows Workflow Foundation (WWF), and Windows Communication Foundation (WCF).

For more information regarding this press release, you may contact Monica Thomas via email at mthomas@northridge.com.