Northridge Interactive Launches Inter-State Hardwoods’ Renewed Web Presence

Northridge Interactive, the interactive design and marketing division of Northridge Systems, is proud to announce the launch of the new website for hardwood manufacturing industry leader Inter-State Hardwoods at www.inter-statehardwoods.com.  With nearly 70 years in the business, Inter-State Hardwoods is renowned for its innovative hardwood production using state-of-the-art technology.  The new Inter-State website reinforces this message, featuring cutting-edge web design technology that further differentiates Inter-State from its competitors.

Inter-State Hardwoods, with more than 200 employees and annual revenue in excess of $20 million, turned to Northridge seeking a renewed web presence to further differentiate themselves from smaller industry competitors and to increase brand awareness, highlighting geographic and product uniqueness and establishing credibility with the hardwood product distributors they target.  Northridge developed the new Inter-State website leveraging user interface best practices including easily navigable information architecture, providing users immediate access to the extensive repertoire of wood species offered and details of industry longevity.  The site also features a lush color palette, embedded video and Northridge’s award-winning Adobe Flash messaging.

“Our new site looks wonderful, and we appreciate Northridge’s direction in renewing our web presence,” said Rob Walthour, District Sales Manager at Inter-State Hardwoods.  “It was a pleasure doing business with the Northridge team.  Inter-State Hardwoods will confidently promote Northridge’s services in any future endeavors, as well as share your information with our contacts seeking any of the services Northridge offers.”

“It was a pleasure to work with a company that knows their value and is willing to invest in new facilities to surpass their competition,” said Sean Madden, Project Manager Director at Northridge.  “Not your average lumber company, Inter-State was looking to highlight their niche: color and quality consistency with the wood they distribute.  Through the use of Flash design and embedded video, Northridge assisted Inter-State Hardwoods in conveying clear and concise messages to prospective distributors.”

About Inter-State Hardwoods

Inter-State Hardwoods, located in Bartow, West Virginia in the middle of the Monongahela National Forest, is a wholesaler of quality Northern Appalachian hardwoods and has been for more than 70 years.  They are one of the largest, family-owned hardwood manufacturers in the U.S. and the largest single site lumber company in West Virginia.   In addition to this rich history, Inter-State continues to push the innovation of its products through the use of unique processes and state-of-the-art technology.

About Northridge Interactive

Northridge Interactive (www.northridgeinteractive.com) is the interactive marketing and design division of Northridge Systems. Headquartered in Atlanta, Georgia, Northridge Interactive provides an array of services including interactive strategy consulting, branding, web design, Microsoft Office SharePoint Server (MOSS) user interface design, e-newsletter design, Flash and Silverlight interactive applications, and search engine marketing (organic optimization and pay-per-click).

About Northridge Systems

Northridge Systems, Inc. (www.northridge.com) is a privately held professional services firm focused on delivering high-caliber technology consulting and managed services on the Microsoft platform. Founded in 1999, Northridge Systems is a Microsoft Gold Certified Partner and one of the leading Microsoft partners in the Southeast. The company delivers value-added services in the areas of Business Intelligence (BI), Corporate Portals, Custom Development, and IT Infrastructure. Northridge Systems is headquartered in Atlanta, Georgia and provides services to clients throughout the United States.

Northridge Systems’ clients range from well-established firms to Global 2000 companies and include industry-leaders such as Acuity Brands, Atlanta Gas Light, CARE, Carter Real Estate, Cousins Properties, FootSmart, Georgia Pacific, Gold Kist, Harry Norman Realtors, Johnson Industries, Naturally Fresh, Newell Rubbermaid, ReMax, The Athlete's Foot, Time Warner Cable, TitleMax, Trout Unlimited, SCANA Energy, Smithsonian Institution, and W.C. Bradley.

In assisting clients to reach their business goals, Northridge Systems leverages leading-edge Microsoft technologies including Microsoft Office PerformancePoint Server, Microsoft Office SharePoint Server (MOSS), SQL Server, Microsoft .NET Framework, Windows Server, Windows Presentation Foundation (WPF), Windows Workflow Foundation (WWF), and Windows Communication Foundation (WCF).

For more information regarding this press release, you may contact Monica Thomas via email at mthomas@northridge.com.